Epic fashion moments: Take a brief peek at the evolution of underwear


Posted: July 31, 2020 | Word Count: 682

From tag-free boxer briefs and seamless bikinis to weightless cotton fabrics and moisture wicking technology, there’s a go-to type of underwear for everyone. Influenced by notable pop culture moments and the evolving fashion industry, underwear styles have taken huge leaps throughout the years. In celebration of National Underwear Day on Aug. 5, Fruit of the Loom, the trusted underwear brand for over 160 years, is looking at the pivotal transformations of underwear, one of the most essential pieces of clothing.

1920s: Creating flexible fits was vital for both men’s and women’s undergarments. Inspired by the shorts worn by professional fighters, boxers, now one of the most common styles for men, were created to provide men and athletes with flexibility and total freedom of movement. For women, an all-in-one revolutionary undergarment style called step-ins were introduced. Similar to the modern-day romper, step-ins are a one-piece undergarment that combine a camisole and bloomers, high-waisted loose cotton underpants.

1930 – 1940s: Functionality was the dominant factor for men when selecting underwear during this era, while women focused on style. For colder months, union suits, similar to the modern-day “onesie,” evolved from the ones that emerged in the 1800s to provide both men and women an extra layer of warmth. Then, a new type of underwear inspired by an iconic postcard of a model donning a bikini-style bathing suit broke through for men: the classic cotton briefs. These legless, cotton briefs, featured Y-fronts to allow better movement and all-day support.

On the other hand, tight fitting corsets or girdles and decorative lingerie were popular among many women as they embraced shapewear, pulling inspiration from retro pin-up models.

1960s – 1970s: Women continued to celebrate their bodies and personal styles, hence the game-changing bikini and thong. Named after two-piece swimsuits, the bikini featured a moderate rise and coverage to offer the ultimate comfort and purchasing a pair that matched the bra became the epitome of counterculture fashion. As pin-up models and calendar girls turned into runway models, thongs entered the scene eliminating panty lines while offering a higher cut to reveal more hip and thigh.

1990s: Comfort soon became a top priority as shoppers sought essential underwear for the ultimate softness and durability. Combining the length of boxers and the snug fit of briefs, the boxer briefs were introduced and soon became the most popular selection for men. Providing men with ventilation and the perfect amount of support, the first boxer briefs included elastic waistbands for ultimate comfort. Seeking comfortable yet flattering options, boy shorts became popular for women as an alternative to a traditional slip.

2000s – present day: With new technology continually evolving, underwear has changed and provided men and women with many different options such as functionality, material, shape and design. Now more than ever, shoppers are seeking style, comfort and quality at great value. For example, Fruit of the Loom offers a wide selection of underwear styles for the entire family, one of the most notable is its Breathable underwear for both men and women made of micro mesh fabric that promotes airflow to keep you cool. With moisture wicking technology to distribute sweat away from the skin, the popular underwear is the go-to selection to keep you dry throughout the day.

With all of this talk of underwear, maybe it’s time for you to refresh your own underwear. Celebrate National Underwear Day on Aug. 5 by choosing your favorite! Redeem this special offer for a free pair from Fruit of the Loom, with purchase.* All you have to do is visit Fruit.com and use the promo code “FREEUNDIES.” Don’t forget, it’s one day only, so don’t miss it!

* All Underwear Items - Buy One, Get One Free! Use code: FREEUNDIES at checkout. Max quantity limit of 20 items per order (purchase 10 items, receive 10 free). Discount applies to item(s) of equal or lesser value. Must add both items to cart and apply code: FREEUNDIES for discount to apply. Not valid on previous orders. While supplies last. Offer ends 8/5/20 11:59 PM CST.

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