Winter is coming, are you ready for cuffing season?


Posted: October 14, 2021 | Word Count: 422

It’s that time of year when the leaves change color, the days begin to get a little shorter, sweater weather commences and the desire to hibernate with a winter fling sets in. Cuffing season is here.

Whether it’s exhaustion from the summer dating scene or proactively searching for your cuffing mate, if last year’s unprecedented rise of engagement across dating apps is any indicator, this cuffing season is sure to be hotter than ever. In a recent survey1, nearly half (48%) of millennial respondents plan to participate in the well-known seasonal romance this year. So, swipe right to spark that budding romance, and hopefully, you’ll find one lucky match and be cuffed to a new significant other before the first leaves start to fall.

One new pairing is creating some buzz and it’s an unexpected new couple, or better yet CUP-le, with the matchup between rice and noodles. That’s right, Nissin Foods, the inventor of the original Cup Noodles®, has launched its latest innovation — Cup Noodles Stir Fry Rice With Noodles. The pairing of rice with noodles is not new per se. For years, at-home chefs and internet foodies have been adding their prepared instant ramen noodles to a steaming bowl of fluffy rice. Finally, Cup Noodles is giving the people what they want — serving us the first-ever rice with noodles in one perfect, on-the-go cup that we can cozy up with during this year’s cuffing cupping season.

The hot new CUP-le, Cup Noodles Stir Fry Rice with Noodles, is sharing its secrets to navigating “cupping” season.

Comfort food during winter isn’t groundbreaking, but with 81% of consumers leaning into those nostalgic cravings when the temperature drops below 601, the convenient Asian takeout alternative is the ultimate comfort food that’s ready in minutes — perfect for keeping you and your cuffing buddy warm and satisfied. While many might think it’s an obvious match made in heaven, one in three respondents (34%) said rice with noodles is an unexpected mashup that’s worth trying1.

Celebrating its 50th anniversary and a history of bold invention and creativity, Cup Noodles is no longer in the business of just noodles. The stir fry-style rice with noodles tossed with assorted vegetables comes in three bold flavors, including Thai Yellow Curry, Japanese Teriyaki Chicken and Korean Spicy Beef. Find it in the ramen aisle at select Walmart stores nationwide.


1 Nissin Foods’ Google Survey of 1,000 U.S. consumers aged 18+ fielded Sept. 7 - Oct. 2, 2021.

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