Survey Shares What Americans Want in Luxury Vacation

Posted: November 07, 2023 | Word Count: 181

Regardless of income, more Americans are flocking towards luxury travel than ever before.

A new survey commissioned by Apple Vacations finds that 59% say that they are in different phases of planning to travel internationally for leisure within the next 24 months. The survey also revealed that 62% of adults say that luxury is no longer defined by how much money you spend and is instead about how personalized the experience is. Whether that’s a fine dining experience, a spa or wellness activity or even a special excursion, consumers are looking for ways to create tailored vacations — all while not breaking the bank.

To help curate a customized experience, over half of the adults surveyed say they are turning to travel advisors to help with the stress of planning a luxury vacation. With more than 50 years of experience in the travel industry, Apple Vacations will turn vacation dreams into lifelong memories. Travel advisors work to figure out budget, interests and itinerary to come up with the perfect lavish trip.

For more information and to start planning, visit

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