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1 / 4

Laugh it out

Whether you have an infectious laugh or are a quiet grinner, lean into the humor of life and let your smile radiate. (Watch, others will start smiling too!)

Vadhir Derbez, actor and comedian

2 / 4

Red goes a long way

A smile is one of the most attractive facial features, and what better way to boost it a bit than with a bold look? This season everyone will be wearing red lipsticks. The lippie color never goes out of style and goes a long way.

Laura Sanchez, makeup artist and beauty vlogger

3 / 4

Tooth-whitening products that work

Healthy oral-care habits include brushing twice a day, flossing daily (yep), and visiting the dentist twice a year. Colgate Optic White High Impact White toothpaste contains hydrogen peroxide, the key ingredient that goes beyond the surface to deeply whiten teeth. It’s a daily must-have straight from the science lab.

CJ Dogo, Scientist Colgate-Palmolive

4 / 4

Release tension in face

When we’re stressed, we tend to clench our jaw, grind our teeth or tighten our mouth. And that is not an Instagram-friendly look. Take a breath. Relax your jaw. Smile. Doesn’t that feel better? Now you’re selfie-ready.

Alicia Saavedra, fashion influencer

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