Leading Automotive Brand Celebrates Industry Success

Posted: March 18, 2024 | Word Count: 278

2023 was immensely successful for Kia, as the auto maker introduced six new or refreshed models, grew overall market share, and captured new audience consideration for the company’s award-winning lineup of vehicles. Into 2024, Kia America continues to advance the brand by receiving top industry awards and through several high-profile initiatives including:

• Orlando’s premier downtown sports and entertainment destination — and home of the National Basketball Association’s Orlando Magic — was renamed the Kia Center.

• An unexpected and immersive EV experience for attendees during 2024’s Consumer Electronics Show (CES) and several announcements including Platform Beyond Vehicle Business to go ‘Beyond Mobility’ as well as a Memorandum of Understanding (MoU) with Uber to collaborate on Kia’s planned development and deployment of PBVs.

• At the Chicago Auto Show Kia pulled the wraps off the refreshed 2025 K5 midsize sedan and the refreshed 2025 Kia Carnival multi-purpose vehicle.

• Kia becoming an official sponsor of League of Legends League Championship Series through its partnership with Riot Games.

• The all-new 2024 Kia EV9 three-row EV SUV and the rugged-yet-sophisticated 2024 Telluride named to Car and Driver’s 2024 10 Best Trucks and SUVs.

• The all-new 2024 Kia EV9 and the acclaimed 2024 Telluride named to the 2024 Kelley Blue Book Best Buy Awards list.

• The Kia Telluride named a segment winner by the J.D. Power 2024 U.S. ALG Residual Value Awards within the “Midsize SUVs with 3-Row Seating” category.

• The 2024 Kia Sportage was awarded the Insurance Institute of Highway Safety (IIHS) 2023 Top Safety Pick+ (TSP+) rating.

• Three Kia vehicles included among the 2024 Consumer Guide Automotive Best Buy awards including the EV6, Telluride and Soul models.

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