Why Most Americans Prefer an SUV


Posted: March 05, 2025 | Word Count: 208

SUVs are gaining a surge in popularity, with manufacturers focused on safety and advanced technology. SUVs are now the preferred choice for families across the U.S. and are a top option for many drivers.

The space and versatility of SUVs provide significant advantages for active families, fueling the growth of the SUV market. Consumers are looking for vehicles that can easily support outdoor activities like camping, fishing, and biking, making SUVs a perfect choice.

Traditionally, SUVs were criticized for poor gas mileage; however, advancements in engine technology have addressed this concern for many.

In terms of market growth, Kia's Telluride, Sorento, and Sportage models are making notable contributions. In 2024, sales of these SUVs were 76% of Kia's overall annual sales, reflecting an 8% increase from the previous year. The Telluride and Sportage have both set new annual sales records, with the Sportage seeing a 15% increase and the Telluride a 4% increase.

The Telluride continues to lead its segment with a blend of new technology, advanced driver assistance features and comfort. Meanwhile, the Sorento, available in both front-wheel drive and all-wheel drive configurations, is praised for its smooth and efficient performance. As Kia's longest-running nameplate, the 2026 Sportage is tailored for today's adventurous and eco-conscious consumers.

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