Privacy Policy

Last Updated: August 18, 2022

ARAnet, Inc. dba Brandpoint ("Brandpoint," "we," or "us") respects your privacy and is committed to protecting the personal information that you share with us. This Privacy Policy describes how we collect, use, and share information when you use our websites, including Brandpoint.com, Brandpointcontent.com, Hub.Brandpoint.com, and ARAnet.io (collectively, the "Sites"), and any other services that link to this Privacy Policy (together with the Sites, the "Services").

By using any of our Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree, please do not use our Services.

Information We Receive

A. Personal Information

We may collect the following personal information from you when you use our Services, create an account, place an order, contact us, sign up for our emails or newsletters, apply for a job, or otherwise interact with us:

• Name
• Job title
• Email address
• Mailing address
• Phone number

The categories of personal information we collect include:

• Contact information — such as your name, email address, mailing address, and phone number.
• Customer account information — such as your username, password, and account preferences.
• Transaction information — such as information about the Services you purchase or use, payment details, and billing information.
• Marketing information — such as your marketing preferences and information about how you interact with our marketing communications.
• Communication information — such as information you provide when you contact us with questions, feedback, or otherwise communicate with us.
• Job applicant information — such as your resume, cover letter, employment history, education, and other information you provide when applying for a position with us.
• Device and usage information — such as information about your device, browser, IP address, and how you interact with our Services (described further below).

B. Automatically Collected Usage and Device Information

When you use our Services, we may automatically collect certain information about your device and your use of our Services, including the following:

• Cookies: Cookies are small data files placed on your computer or device when you visit a website. We use cookies to collect information about how you use our Services and to remember your preferences. You can manage your cookie preferences through your browser settings.
• Log Files and Device Identifiers: We automatically collect information such as your IP address, browser type, operating system, referring URLs, access times, and pages viewed when you interact with our Services.
• Web Beacons: We may use web beacons (also known as pixel tags or clear GIFs) in our emails and on our Services to track usage and engagement. Web beacons are small graphic images that allow us to monitor activity, such as whether an email has been opened or a page has been visited.
• Analytics: We use third-party analytics services, including Google Analytics, to help us understand how users interact with our Services. Google Analytics collects information such as how often users visit the Sites, what pages they visit, and what other sites they used prior to coming to our Sites. We use this information to improve our Services. You can learn more about Google Analytics and how to opt out by visiting https://tools.google.com/dlpage/gaoptout.

C. Information from Other Sources

We may receive information about you from other sources, including business partners, data brokers, marketing partners, social media platforms, and publicly available sources, and combine that information with other information we collect about you.

D. Social Media

If you interact with us on social media platforms, we may collect information that you make available to us on such platforms, including your account ID or username and other information contained in your posts. Please refer to the privacy policies of the respective social media platforms for information on how they handle your personal information.

How We Use Personal Information

We may use the information we collect for the following purposes:

• Providing Services to you, including processing transactions and fulfilling orders.
• Managing our relationship with you, including setting up and maintaining your account.
• Optimizing and personalizing your experience with our Services.
• Responding to your inquiries, comments, and requests.
• Sending you communications, including promotional materials, newsletters, and information about our products and services.
• Managing customer service and support.
• Developing, improving, and enhancing our Services, products, and offerings.
• Preventing fraud, unauthorized access, and other illegal activities.
• Enforcing our agreements, terms, and policies.
• Notifying you about changes to our Services or policies.
• Conducting surveys, research, and collecting feedback.
• Carrying out other functions as otherwise described to you at the time of collection.

Our Marketing Efforts

We may send you marketing communications, including emails about our products, services, promotions, and events. You may opt out of receiving marketing emails from us at any time by clicking the "unsubscribe" link at the bottom of any marketing email you receive from us. Please note that even if you opt out of marketing emails, we may still send you non-promotional communications, such as those related to your account, transactions, or our ongoing business relationship.

Disclosure of Personal Information

We may share your personal information with the following categories of third parties:

• Business partners and vendors: We may share information with third-party service providers that perform services on our behalf, such as hosting, data storage, payment processing, order fulfillment, customer service, and email delivery.
• Marketing vendors: We may share information with third-party marketing partners to help us with our marketing efforts, including email marketing, advertising, and promotional campaigns.
• Analytics vendors: We may share information with third-party analytics providers, such as Google Analytics, to help us understand and improve how users interact with our Services.
• Government and law enforcement: We may disclose information to government authorities, law enforcement officials, or other third parties as required by law or in response to legal process, such as subpoenas, court orders, or government requests, or when we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others.
• Professional advisors: We may share information with our professional advisors, including lawyers, accountants, auditors, and insurance providers, as necessary for them to provide their services to us.
• Buyers in mergers and acquisitions: We may share or transfer information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.
• Other parties: We may share information with other parties with your consent or at your direction, or as otherwise described to you at the time of collection.

Protection of Personal Information

We implement reasonable administrative, technical, and physical security measures to protect the personal information we collect and maintain. However, no method of transmission over the Internet or method of electronic storage is completely secure, so we cannot guarantee absolute security. We encourage you to take steps to protect your personal information, including choosing a strong password and keeping it confidential, and logging out of your account after use.

Your Choices About Personal Information

Marketing Emails

You may opt out of receiving marketing emails by clicking the "unsubscribe" link included in any marketing email you receive from us. Even if you opt out, we may still send you transactional or service-related emails.

Cookies

Most web browsers are set to accept cookies by default. You can usually adjust your browser settings to remove or reject browser cookies. Please note that removing or rejecting cookies may affect the availability and functionality of our Services.

Google Analytics Opt-Out

You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout.

Interest-Based Advertising

You may opt out of interest-based advertising by visiting the Digital Advertising Alliance (DAA) opt-out page at www.aboutads.info/choices/ or the Network Advertising Initiative (NAI) opt-out page at optout.networkadvertising.org.

Declining to Provide Information

You may choose not to provide certain personal information to us. However, if you choose not to provide information that is necessary for certain Services, you may not be able to use those Services or certain features of those Services.

Do Not Track

Some browsers offer a "Do Not Track" ("DNT") signal. Because there is no common understanding of how to interpret the DNT signal, our Services do not currently respond to browser DNT signals. Instead, you can use the range of other tools described in this section to control data collection and use.

Rights Afforded to California Residents

If you are a California resident, you may have certain rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including the right to know what personal information we collect, the right to delete your personal information, and the right to opt out of the sale or sharing of your personal information. For more information about these rights and how to exercise them, please see our Privacy Notice for California Residents.

Notice for Nevada Residents

Under Nevada law, Nevada consumers may opt out of the sale of certain "covered information" collected by operators of websites or online services. We currently do not sell covered information, as "sale" is defined by such law, and we do not have plans to sell this information. However, if you would like to be notified if we decide in the future to sell personal information covered by the Act, please contact us at [email protected] to provide your name and email address. We may share your data as explained in this Privacy Policy, such as to enhance your experiences with us and our Services, for services related to the Services, or as described elsewhere in this policy.

Canadian Residents

If you are a resident of Canada, the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial legislation may provide you with additional rights regarding your personal information. These rights may include the right to access and correct your personal information that we hold, as well as the right to withdraw consent for the collection, use, or disclosure of your personal information, subject to legal or contractual restrictions. To exercise any of these rights, please contact us using the information provided below.

International Transfers

Our Services are hosted and operated in the United States. If you are located outside of the United States, please be aware that information we collect will be transferred to, processed, and stored in the United States. By using our Services, you consent to the transfer of your information to the United States, which may have different data protection rules than those of your country. We will take steps to ensure your information is treated in accordance with this Privacy Policy.

Links to Third-Party Websites

Our Services may contain links to third-party websites, applications, or services that are not operated by us. This Privacy Policy does not apply to those third-party services. We encourage you to read the privacy policies of any third-party services you visit. We are not responsible for the content, privacy policies, or practices of any third-party websites or services.

Data Storage and Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure of your information, the purposes for which we process your information and whether we can achieve those purposes through other means, and applicable legal requirements.

Children's Privacy

Our Services are not directed to children under the age of 16, and we do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will take steps to delete such information. If you believe that a child under 16 has provided us with personal information, please contact us at [email protected].

Changes to this Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the "Last Updated" date at the top of this Privacy Policy. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our Services after any changes to this Privacy Policy constitutes your acceptance of the updated policy.

How to Contact Us

If you have any questions, comments, or concerns about this Privacy Policy or our privacy practices, please contact us at:

ARAnet, Inc. dba Brandpoint
c/o Privacy Officer
850 Fifth Street South
Hopkins, MN 55343

Email: [email protected]
Tel: 952-278-0780