Mr. Bubble celebrates 65 with massive smash cake

Key takeaways

• Mr. Bubble, America's favorite bath-time buddy, is turning 65.
• To celebrate this milestone, the company threw a "Smash & Splash" Birthday Bash on July 23.
• Guests enjoyed a nearly 2,000-pound cake made by none other than celebrity chef and television personality Duff Goldman, followed by cooling off in oversized bubble-filled sprinklers and hands-on activities.
• Families can celebrate at home with "Smash and Splash" birthday kits starting Aug. 7. Visit MrBubbleBirthday.com for more information.

What's better than a giant smash cake? How about a bubble-filled celebration that makes cleanup part of the fun?

For 65 years, Mr. Bubble, America's favorite bath-time buddy, has turned bath time into playtime for generations of kids.

On July 23, more than 100 kids and their families gathered in Baltimore for the "Smash & Splash" Birthday Bash, where celebrity chef and television personality Duff Goldman unveiled a nearly 2,000-pound birthday cake inspired by the iconic first birthday smash cake tradition.

Kids jumped into the cake and covered themselves with frosting before racing through oversized bubble-filled sprinklers, proving that cleanup can be even more fun than making a mess. The event also featured hands-on STEAM activities, doodle walls, bubble play and larger-than-life fun for children of all ages.

How families can join from home

The celebration doesn't stop there; families across the country can join in on the fun from home. Starting Aug. 7 at 8 a.m. (ET), free, limited-edition "Smash and Splash" birthday kits will be available while supplies last. Each kit is packed with exclusive bath-time essentials and a smash cake ready for decorating, enjoying or gleefully getting messy together.

To extend the bubblin' fun, Mr. Bubble launched limited-edition bath-time surprises, including a 65th anniversary kit featuring nostalgic throwbacks, a bath time party in a box and a new bubble bath, offering families new and fun ways to bring the bubbly celebration home.

To learn more or claim a birthday kit, visit MrBubbleBirthday.com.