How one automaker is granting wishes across the country


Posted: December 14, 2023 | Word Count: 535

Eleven-year-old Quinn has faced the fears and anxieties that come with a critical illness diagnosis. At 11 days old, she was diagnosed with cystic fibrosis. However, Quinn’s condition has not dimmed her passion for life. Her desire for excitement and adventure keeps her going despite her challenges.

When Quinn was asked, “If you could have one wish, what would it be?” she did not hesitate. She said she wished to go on a tropical vacation with her family.

In partnership with Make-A-Wish® New Jersey, Subaru of Cherry Hill made Quinn’s wish come true by hosting a send-off party for Quinn. She thought she was going to look at cars with her family at Subaru of Cherry Hill but was surprised by family, friends and community members.

The party included all her favorite things, a Kona Ice truck and fire dancer, plus exciting gifts for her trip. After an exciting limo ride to the airport, Quinn spent a week in the sun, experiencing the local culture and seeking thrills on a zipline. Her trip allowed her to relax, recharge and make lifelong memories with her family.

“We know how physically and emotionally difficult medical treatments can be for children and their families,” said John Daqui, general sales manager at Subaru of Cherry Hill. “As a supporter of Make-A-Wish New Jersey, we hope to provide local children like Quinn with strength and positivity to fight against a critical illness.”

Transforming lives, one wish at a time

Quinn is just one example of the many children across the U.S. whose wish has been granted thanks to the partnership between Subaru and Make-A-Wish. According to Make-A-Wish, about 27,000 children are diagnosed with a critical illness each year.

Through the annual Subaru Share the Love® Event, more than 600 Subaru retailers across the country partner with Make-A-Wish to support children and families impacted by a critical illness. Since 2011, the automaker and its retailers have donated more than $32 million, helping grant more than 3,300 wishes in the U.S.

“We are humbled and thankful for the ongoing support from Subaru of Cherry Hill,” said Michael Dominick, assistant vice president of marketing and communications for Make-A-Wish New Jersey. “A wish can be a game-changer for children like Quinn, courageously facing a critical illness. It can restore hope when hope is needed most and serve as a catalyst for renewed strength for entire families.”

Quinn’s wish isn’t the only one Subaru will help grant this year. Now through Jan. 2, 2024, Subaru will donate $250 to the customer's choice of charities for every new Subaru vehicle purchased or leased at any participating Subaru retailer, and Make-A-Wish is one of the benefitting organizations.

Retailers can select up to two hometown charities in their local communities to receive at least an additional $50 for each new vehicle sold or leased. Also, participating Subaru retailers will donate $5 to their registered hometown charities for every Subaru vehicle routine service visit during the campaign period.

To learn more about the automaker's long-standing partnership with Make-A-Wish and how you and other customers can bring joy back into the lives of children with critical illnesses like Quinn, visit Wish.org/Subaru.

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